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Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project. Read more. Hotjar is trusted by 1,306,323 websites in 180+ countries. All together. All connected. All for free. Why settle for one tool, when you can have it all? Give your team the tools they need to deliver experiences that convert, every time. Observe. Heatmaps. Improve any page of your site with confidence. Here's what makes Plausible a great Google Analytics alternative and why we're trusted by 12,000+ paying subscribers to deliver their website and business insights: Clutter Free: Plausible Analytics provides simple web analytics and it cuts through the noise. No layers of menus, no need for custom reports.10 Best Free WordPress Social Icons Plugins. 10+ Best Free WordPress Backup Plugins. 1. MonsterInsights. 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I help us discover problems that we wouldn’t have noticed otherwise. It makes everything so easy.”.Learn how to choose the best free website analytics tool for your business based on three crucial questions: self-hosted or SaaS, quantitative or qualitative, and user interactions. Compare 8 free website analytics tools, including Smartlook, Google Analytics, Clicky, Matomo, and more. See moreGTmetrix is a free tool to test and monitor your page's performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them. ... Analysis Options: Testing in Vancouver, Canada using Chrome with an Unthrottled Connection. Change Options.Free: A major advantage of "Free Web Analytics" is that it is free in the basic version. This means that you can gain profound insights into your website without any financial obligations. This also enables smaller businesses or individuals to compete on equal terms with larger competitors. 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